Shandong Heavy Industry's "sailing"

In recent years, Shandong Heavy Industry Group has fully supported the development of overseas markets and the promotion of international brands from the aspects of research and development, production, marketing and service. While its products occupy a high share in Marine engines, power generation equipment, commercial vehicles, construction machinery and other fields, it has grown into an international medium and high-end brand, competing with mainstream brands in Europe and the United States. In the past three years, export revenue has achieved a continuous growth rate of more than 50%, and in 2024, export revenue reached 97.7 billion yuan, an increase of 14% year-on-year, and export sales of major products have achieved substantial growth. With the systematic and all-round cooperation of the whole group overseas, the road of high-end, branding and industrialization of Shandong Heavy Industry is getting wider and wider.

Outstanding achievements, high-end transformation, expand new international markets

In the international market, Shandong Heavy Industry bucked the trend, and the export volume of heavy trucks increased steadily. In 2024, 193,000 heavy trucks will be exported, accounting for 63% of the total exports of China's heavy truck industry, of which China National Heavy Truck is firmly occupying the first position in the export industry. With excellent quality and advanced technology, SinotruK has rapidly increased the proportion of high-end product exports, which has exceeded 40%, and the brand gold content has been highly recognized by the international market.

In September 2024, at the Hannover Motor Show in Germany, SinotruK Huanghe hydrogen internal combustion engine traction train attracted foreign customers to stop frequently.

At the 2024 South African Mining Machinery and Power Energy Exhibition held in September 2024, Shantui brought a number of star products to a wonderful appearance, and the equipment lineup has strong performance, advanced and reliable, showing the international market its technological accumulation and innovative achievements in the field of construction machinery. Shantui leads the market, drives changes, and reconstructs marketing channels, business models, and service systems. In 2024, the export revenue reaches 7.5 billion yuan, an increase of 28% year-on-year, and the integrated construction solutions achieve the best product portfolio, the lowest unilateral cost, and digital management capabilities, shining science and technology on the global stage and demonstrating brand strength.

In September 2024, at the South African Mining Show, Shantui sales staff introduced products to customers. In September 2024, at the South African Mining Show, Shantui sales staff introduced products to customers.

In October 2024, 186 Zhongtongbus were successively delivered to Armenia, including two models of gas bus and dual-source trolleybus, bringing new momentum to the green transformation and development of local public transport. This is after the delivery of 211 large orders in 2021, ZTO Bus and Armenia's public transport field once again hand in hand, further verified the unique charm of ZTO brand recognized by overseas users, and set a "new model" for the development of the global public transport industry. The firm choice of the international market is a full recognition of Shandong Heavy Industry's bus sector, and also allows Shandong Heavy Industry to create a 61.3% year-on-year increase in bus export volume in 2024.

In October 2024, 186 intermediate passenger cars were successively delivered to Yerevan, the capital of Armenia.

Weichai seized the global market opportunities, continuously improved the global market network and channel layout, innovated the sales model, gave full play to the group's internal synergies, accelerated the landing of high-end products in overseas markets, provided differentiated solutions for global customers, continued to consolidate its leading edge, and comprehensively improved its global brand influence. In 2024, Weichai Data center power generation products achieved strategic breakthroughs in high-end markets such as Europe, the United States and Southeast Asia, and export revenue increased nearly 6 times year-on-year.

In October 2024, the Weichai Baudouin 20M55 generator set was unveiled at the Singapore 2024 Asia Data Center Exhibition.

Iron must be hard, and steel must be forged. Behind the bright results of Shandong Heavy Industry products, it is inseparable from the substantial improvement of product competitiveness. The improvement of "quantity" and the upgrading of "quality" complement each other, accelerate the transformation to high-tech content and high brand value, and continue to provide world-class product solutions for global customers, which is the successful path and strong base for Shandong Heavy Industry to leverage the global high-end market with hard core products.

Heavy appearance, show strength, create a strong brand matrix

Brand is the key to open the door to the market, but also in the fierce market competition to make the enterprise invincible powerful magic weapon. In the Shandong Heavy Industry family, Weichai, SinotruK, Shantui, Revo, ZTO, as well as Germany's Kairo and Italy's Ferretti, are all strong brands and well-known brands in their respective fields, occupying a pivotal position in the global industry

Since 2023, Shandong Heavy Industry has held three global partner conferences and new product exhibitions overseas, fully demonstrating its industrial strength and narrowing the distance with customers. In 2024, global partner conferences and product exhibitions were held in Mexico, France, Germany and other places to further comprehensively demonstrate the Group's product portfolio and brand matrix strength to global and regional customers, and improve the brand recognition of Shandong Heavy Industry Group among global customers.

In September 2024, Shandong Heavy Industry's Global Mining Partner Conference and Mining New Products Exhibition was held in Jakarta, Indonesia

On August 18, 2024, Shandong Heavy Industry Group's Global Partner Conference and new Product Exhibition opened at the Mexico City International Convention and Exhibition Center, with more than 600 partners from more than 30 countries and regions attending the cooperation event. Nearly 100 core products and latest technologies of Shandong Heavy Industry's six business segments participated in the exhibition, demonstrating multi-scene, personalized and combined product solutions to customers in the Americas, fully demonstrating the core strength of the large group.

In August 2024, Shandong Heavy Industry's Global Partner Conference and new product Exhibition was held in Mexico City International Convention and Exhibition Center

In the world's largest and most influential commercial vehicle expo - Germany 2024 Hannover International Commercial Auto Show (IAA), Shandong Heavy Industry's Weichai Group, China National Heavy Truck, Shaanxi Heavy Truck, Fast, Hande Axle, Zhongtong Bus, Yaxing Bus and other ownership companies with the whole chain of the latest green intelligent products to participate in the exhibition. With strong technical strength and unremitting innovation breakthroughs, Shandong Heavy Industry continues to lead the development of the industry and provide global customers with superior products that are cleaner, more efficient, smarter and more comfortable.

Shandong Heavy Industry continues to inject resources, expand business collaboration, and strive to create a multi-field product portfolio and first-class brand matrix, taking customer satisfaction as the purpose, and "creating value for customers through collaboration" as the principle, to bring more opportunities and open unlimited possibilities for global partners and customers.

Since December 2024, Weichai, SinotruK, Zhongtong Bus, Shantui Shares, Weichai Revoy and other companies have successively held the 2025 Global Supply Chain Strategic Partner Conference, focusing on the theme of "never slack, always stand at the forefront, always strive for the first" and "WE ARE ONE - One family, one heart, work together, and succeed". We will invite global strategic suppliers such as Bosch, ZF, and Ningde Times to join us, further consolidate the partnership of high mutual trust, close cooperation and mutual benefit with global suppliers, and strive to build a first-class supply chain ecology in the industry.

Man Shengang, Party Secretary and chairman of Shandong Heavy Industry Group, said that facing the future, Shandong Heavy Industry will firmly build a leading technology, green development and world-class high-end equipment multinational group, accelerate the strategic transformation of new energy, digital intelligence and post-market, and jointly build the industrial chain into a cooperation chain, innovation chain, green chain and win-win chain. Grow together, share success and win the future with global partners.

The same frequency resonance, integrated linkage, all-round service improvement

"Product + service" walk on two legs, in order to "go out" at the same time, faster and better "go in". Up to now, Shandong Heavy Industry has nearly 300 overseas offices in the world, more than 1,200 marketing channels, 36 trading platform companies in 25 countries, 46 overseas factories (including KD factories), and has realized overseas localization assembly and manufacturing in 31 countries around the world. Nearly 2,000 employees are stationed overseas. Its enterprises have established a network system all over the world.

With strong with weak, with large with small, combination sales, is a strong advantage of Shandong Heavy Industry group to go to sea. Give full play to the advantages of overseas channel networks such as SinotruK and Weichai, and promote the sharing of overseas channel agents and strategic customer resources with Shantui, Zhongtong Bus, Weichai Rewo and other companies. At present, the Group has more than 1,200 overseas channels, of which 297 are shared, which jointly drive the rapid growth of other businesses such as buses, construction machinery and agricultural equipment within the Group.

Shandong Heavy Industry has also invested in the establishment of operations centers in Dubai, Singapore and other places, and regional operations centers in Central Asia, South America, Africa and other places are also under preparation and planning. At the Shandong Heavy Industry half-year economic operation meeting, Man Shengang said that with the group's overseas market advantages, build an excellent system, allocate excellent resources, do excellent channels, and build a solid foundation for high-speed and sustainable growth. Make every effort to promote the adjustment of overseas strategic layout, accelerate the transformation from trade-oriented thinking to global thinking, promote the optimization and reconstruction of product export business model, organizational structure and management system, focus on overseas strategic markets, and comprehensively promote the in-depth localization of products, manufacturing, accessories, services, finance and brands.

In the future, this unified service platform for large groups and large regions will realize the integration of after-sales service, accessories, logistics, training and financial support, and Shandong Heavy Industry will further build a comprehensive global market service support system and truly grow into a high-end equipment multinational group rooted in the global market.